I partner with growth-minded businesses to turn scattered marketing efforts into clear, strategic systems that drive leads.
The Journey
Hi and welcome!
I’m Laci J. Duarte, founder of LJ Consulting.
Most businesses don’t struggle because they lack talent or work ethic.
They struggle because their marketing evolved without a clear system behind it.
At some point, growth becomes noisy.
Leads feel inconsistent.
Messaging feels scattered.
Good work stays busy instead of valued.
I work with business owners at that exact stage — when they know they’re capable of more, but want a clearer, more sustainable way forward.
For contractors, that often looks like defining services more clearly, attracting better-fit homeowners, and building a presence that earns trust before the first call.
For others, it looks different on the surface but the foundation is the same: clarity, structure, and systems that support growth instead of chaos.
Want to learn more?
About the Smarter Contractor Online Presence and Lead Generation System.
The Smarter Contractor Online Presence & Lead Generation System is a focused marketing framework designed for independent contractors and home service professionals who want more than just “more leads.”
This system helps you:
Clarify what you do best
Position your services so homeowners trust you before reaching out
Build a professional online presence that attracts serious inquiries
Set up simple follow-up systems that keep opportunities moving without living on your phone
It’s built for contractors who do great work but feel stuck relying on word-of-mouth, job boards, or inconsistent referrals.
As part of my broader marketing strategy work, this system applies proven principles I’ve used across corporate and local businesses alike, adapted specifically for the realities of service-based work.
The result?
Better jobs. Clearer positioning. A business that works with you, not against you.
Process Overview
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Positioning & Focus
We start by defining what you do best, who your work is actually for, and where your efforts are getting diluted.
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Strengthening Your Online Presence
Once the foundation is clear, we shape messaging that reflects your value and place it where the right people can actually find it. This is where visibility becomes intentional instead of scattered.
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Staying top of mind and getting more work
In this phase, we build simple, repeatable ways to capture interest, follow up consistently, and reduce missed opportunities without adding complexity to your day-to-day.
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Take Control of Your Tools
This phase is about removing friction, strengthening what’s working, and ensuring your marketing supports your long-term goals not just short-term wins.
A little about me..
With over a decade of experience in marketing and business strategy, I help growth-minded businesses turn scattered efforts into clear, repeatable systems that actually drive results.
I hold a Master’s in Business Administration and have worked across corporate and small-business environments, supporting teams as they scale revenue, improve lead flow, and align marketing with sales.
Whether I’m working with a corporate team or an independent business owner, my approach stays the same: build clarity first, then scale with intention
What You’ll Get
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Clients who respect your time
Attract clients who value craftsmanship and are easier to work with.
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A business that finally works for you
A system that runs smoothly and gives you more freedom, not more stress.
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High Visibility Online
Win better jobs by getting found online more easily by potential customers.
What Clients are Saying
“Laci has been such a pleasure to work with. She has gone above and beyond to ensure that I’m happy with my website redesign. She is very patient and willing to put the effort into getting it right. I can highly recommend her services to other businesses and entrepreneurs…you will be in good hands!”
-Angela Garnier
Garnier Property Management
"I highly recommend Laci for her excellent web design and digital marketing skills. She listened to our needs and created strategies that fit our niche. Laci's knowledge of lead generation helped us reach the right market, leading to more leads and a better online presence. Thank you, Laci, for your hard work."
-Jeffrey Batista
Premium Glazier